2018 Society for Health Care Marketing & PR Annual Meeting

2018 Society for Health Care Marketing & PR Annual Meeting








AGENDA: 


Thursday, November 8, 2018

9:00 – 10:00 a.m.
Breakfast Board Meeting

10:00 - 10:30 a.m.
Registration

10:30 a.m.
Welcome & Introductions

10:30 - 11:30 a.m.
Responding to Customer Complaints on Social Media
- Nicole Bradshaw, Social Media Manager, Entergy
- Rob Petit, Social Media Strategist, Entergy
Learn how Entergy, a Fortune 500 company, handles customer complaints on social media…and steal some ideas for your hospital too!

12:00 - 1:00 p.m.       
Maggie Awards Luncheon
Emcee, Marshall Ramsey

1:30 – 2:30 p.m.   
#pinksocks
Learn how to spread the word that your hospital is centered around passion, caring, empathy, and connection…with a pair of pink socks. Join the tribe – and help MHA  spread this positive message by sharing our #pinksocks group photo!
 

2:30 – 3:30 p.m.
Roundtable: Managing Social Media and Online Reviews
How is your department organized? How do you divide the work? Come ready to share how your department is structured and who deals with online reviews.


Friday, November 9,  2018

8:00 – 8:30 a.m.
Networking Breakfast  

8:30 - 10:30 a.m.     
You, Inc. 
Olivia Martin, LivMore
Learn how to harness the power of public relations to tell your own story. Make a resolution in the New Year to treat your department (and yourself!) as a client. We will create a strategic communication plan for You, Inc. during this session!

10:30 - 11:00 a.m.
Door Prize Drawings

 

When
11/8/2018 - 11/9/2018
Where
720 Harbour Pointe Crossing
Ridgeland, MS 39157 United States

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