Communicating About Health Equity
Communicating About Health Equity
Thursday, December 15 | 2:00 p.m.
New Joint Commission and CMS health equity regulations require hospitals to talk to their leadership, their board, their staff, and their community about health equity and health disparities. Raising awareness about inequities is often the first step in an action plan. It can be challenging to effectively communicate and message the value of health equity and ongoing hospital efforts to diverse stakeholders. During this session, Shawn Rossi will clarify definitions and requirements and discuss communication strategies that elevate health equity issues and mobilize change.
Learning Objectives
• Define key terms and concepts
• Highlight successful strategies to engage stakeholders and community health equity progress and results
• Prepare communicators to address pushback with data and stories
• Explain the role of trust in health equity and communications
Target audience:
Marketing & PR staff, quality and performance improvement staff, population health staff, Diversity Equity Inclusion & Belonging staff, and all staff interested in how to advance health equity through communication
Speaker:
Shawn Rossi, DHA, FACHE
