MPR: Performance Driven Marketing: Proving ROI Hospital & HC
Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices
Wednesday, April 14 | 10:00 a.m. - 11:00 p.m.
FREE Webinar | MHA members
sponsored by: 
As a medical marketer, it’s your job to help hospital administrators and practice owners understand how their marketing investment fuels patient growth.
Join Search Influence for a webinar that demonstrates how to tie your marketing efforts to the revenue of your hospital or healthcare practice. We will share best practices on how to measure performance data and track the value of your work.
Learning objectives for this webinar:
• How to use marketing performance data to advocate for your marketing budget and plan
• Guidance to evaluate if your marketing strategy helps reach your patient acquisition goals
• Opportunities to bring conversions and transactions online, and how this makes everything—including your marketing—more trackable
PRESENTERS:
Paula French
Director of Sales & Marketing
Search Influence, New Orleans
Paula French has developed strategic digital marketing solutions for clients since 2009, when she joined Search Influence - then a 9-person team.
Paula contributed to the company’s rapid growth by building and training effective account and sales strategists. She has led strategy on SEO & digital marketing projects for 100s of businesses across the country.
Today, Paula plays online marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with an emphasis in insurance, education, healthcare, and tourism.
Paula speaks about digital marketing in her hometown of New Orleans, as well as on the road, including past panels at MozCon Local in Seattle, Pubcon Las Vegas, and Engage in Portland.
Gabrielle Woodard
Digital Marketing Strategist
Search Influence, New Orleans
With over 9 years of experience in digital marketing, Gabrielle strategically creates marketing solutions and campaigns to match business goals. She works with prospects to discuss marketing challenges and creates a strategy centered around ROI.
Gabrielle consults with businesses on analytics and tracking, SEO, paid digital advertising, UX and conversion optimization, and other custom digital techniques to grow revenue.