2004 MHA Health Care Marketing & PR Society Annual Meeting
Home
> Hospital News
MHA's Society for Health Care Marketing & Public Relations Annual Meeting
November 4-5, 2004
Hilton Hotel, Jackson, MS
AGENDA
THURSDAY, NOVEMBER 4, 2004
8 a.m. ...................Registration
8:30 a.m................Dr. Vincent Covello, Center for Risk Communication, Columbia's School of Public Health, New York, Communicating Under Fire: Principles and Techniques for Communicating Effectively in High Concern, High Stress, Crisis and Emotionally Charged Situations
Noon - 1 p.m......... Lunch (included in registration cost)
4:30 p.m................Meeting Adjourned
If you do not have dinner plans, there will be a sign-up sheet at the registration desk for a group dinner on Thursday evening. We will meet in the lobby at 6 p.m.
FRIDAY, NOVEMBER 5, 2004
7:30 a.m. ...............Board Meeting/Breakfast
8:30 a.m.................Society Ice Breaker/Mixer
9 a.m.-10 a.m..........Sponsor Sessions
10 a.m.-11 a.m........Geri Evans, President/CEO, Evans PR Group, Longwood, Florida, Tooting Your Own Horn
11 a.m.-11:20 a.m....Sponsor Sessions
11:30 a.m.-Noon.......Business Session
Noon........................Awards Luncheon with presentation of the Junior & Senior Professional of the Year Awards
1 p.m.......................Evaluation/Adjournment, Mistletoe Marketplace Tickets
SPEAKERS/SESSIONS
Dr. Vincent Covello
Dr. Vincent Covello, founder and Director of the Center for Risk Communication, is a nationally and internationally recognized trainer, researcher, consultant, and expert in risk and crisis communications. He has consulted for several hundred government agencies and Fortune 500 companies. Dr. Covello’s most recent assignments include trainings, workshops, and consultations related to public communications about anthrax, smallpox, radioactive waste disposal, hazardous waste sites, mining, West Nile virus, mad cow disease, bio-terrorism, and air quality issues in lower Manhattan. Over the past 25 years, Dr. Covello has held positions in academia and government. Prior to establishing the Center for Risk Communication, he was Associate Professor of Environmental Sciences and Clinical Medicine at Columbia University, Senior Scientist on detail at the White House Council on Environmental Quality in Washington, DC, Study Director at the National Research Council/National Academy of Sciences, and Director of the Risk Assessment Program at the National Science Foundation. Dr. Covello received his Ph.D. from Columbia University and his B.A. with honors and M.A. from Cambridge University in England. He serves on the editorial board of several journals and is the Past President of the Society for Risk Analysis, a professional association with over 3,000 members. Dr. Covello has authored or edited more than 25 books and over 75 published articles on risk assessment, risk management, and risk communication. For information on articles and books written by Dr. Covello, click here.
In his presentation, Dr. Covello will discuss effective principles, strategies and techniques for communicating effectively in high concern, high stress and emotionally charged situations. The presentation will be based on over two decades of university based research. Dr. Covello will offer several examples in his presentation, including anthrax, smallpox, plague, West Nile Virus and the events following 9/11. He will also incorporate results of recent CDC research projects on smallpox and bio-terrorism in his presentation. The principles that Dr. Covello will describe are applicable to all communication settings involving conflict, stress, change, emotion and controversy. The three main points that will be covered in the presentation are:
- There is a large body of scientific research that can help guide health communicators in crisis, emergency or high concern situations.
- The principles for communicating effectively in a high concern situation are radically different from the principles for communicating effectively in a low concern situation.
- Over 95 percent of the concerns and questions of a high concern audience can be predicted and prepared for in advance.
Geri Evans, APR
Geri Evans is founder of Evans PR Group based in Longwood, Florida. Geri has extensive experience in the field of health care marketing and public relations. In the health care marketing and PR field, we spend a lot of time promoting our hospital, our doctors, our employees and our community service, but we sometimes overlook marketing ourselves. Geri's session will cover all the advantages of tooting your own horn once in a while. (Horns included free of charge. Toot away.)
REGISTRATION FORMS
Society member or non-member registration
Sponsor registration form
SPONSORS
A special thanks to Coffey Communications and Dowden Media who have already secured sponsorship spots. If you would like to join them, pleae fill out the sponsorship registration form here.
HOTEL INFORMATION
Jackson Hilton
1001 East County Line Road
Jackson, MS
Reservations: (601) 957-2800
MHA has secured a room rate of $89/night at the Hilton. Please ask for the MHA rate.
FOR MORE INFORMATION
Shannon Coker, MHA Communications Division
(800) 289-8884 x3250/(601) 368-3250, FAX (601) 368-3200
COMFORT ZONE
Although every effort is made to have a comfortable temperature in the meeting, we realize that everyone’s comfort zone is different. Please bring a jacket or light wrap in case the room is too cool for your comfort.
AMERICANS WITH DISABILITIES ACT
MHA wishes to take those steps required to ensure that no individual with a disability is excluded, denied services, segregated, or otherwise treated differently than other individuals because of the absence of auxiliary aids and services. If you require any of the auxiliary aids or services identified in the Americans with Disabilities Act in order to attend any MHA program, please call (601) 368-3216, write MHA Education Division, P.O. Box 16444, Jackson, MS 39236-6444, FAX (601) 368-3200, ATTN: Judith Forshee, or e-mail jforshee@mhanet.org.
